The business
AZ Roofing is a family-run roofing company in Scarborough with over 25 years of combined experience, working on homes and commercial buildings across Toronto and the GTA. It installs, repairs and maintains shingle, metal, flat and specialty roofs, along with eavestroughs, skylights and attic ventilation, and offers 24-hour emergency repairs.
What we built
A Google Ads search campaign structured by service, from roof replacement and repairs to eavestroughs and emergency calls, with responsive search ads, sitelinks and callouts, and negative keywords to keep spend on people who need a roofer.
The campaign was built as a documented build sheet and imported in bulk through Google Ads Editor, so it can be reviewed, repeated and extended.
Live site: azroofing.ca